Streaming entertainment is incredibly crowded and competitive in the Nordic countries. Most of the established players have strong brands and well-known properties to work with. That wasn’t the case with Amazon Prime Video.

So instead we tapped into Nordic folklore to portray Prime Video as a (friendly) monster coming to this little part of the world. We sign the campaign with the semi-supernatural “Streaming is Believing” tagline to end with a wink and push trial.

Driven by local insights with the aim to drive curiosity and FOMO, the concept dramatizes the fact that massive and mysterious, must-see series and movies are coming to this little corner of the world and viewers really don’t want to miss out.

“Streaming is Believing” is meant to be both surprising and direct. The friendly screen monsters representing Amazon Prime Video feature some of the best, most interesting, entertaining and fun moments from the brand’s best series and movies. The aim is to get Northerners curious, while showcasing APV’s content in a unique and memorable way.